Where We Spend Our Food Money
Americans are spending about as much money on eating out as they are on eating at home.
The ERS Food Expenditure data series indicated that spending on food away from home was 48.9 percent and spending for food at home was 51.1 percent in 2006.
We spend about 58 percent of our food-at-home dollars at traditional grocery stores. Non-grocery stores that sell food, such as Walgreens and Dollar Stores, have increased their share of grocery sales to 11 percent. The really big winners were supercenters and warehouse club stores, which accounted for 18 percent of food-at-home expenditures in 2006. No wonder those check-out lines are so long.
The chain restaurants are also competing with the grocery stores. Many of these restaurants, such as Outback Steakhouse and Carraba’s Italian Grill, have emphasized take-out orders by adding reserved parking spaces and special entrances. These chains’ take-out sales account for an estimated 10 percent of their total sales.
Grocery stores are countering with more ready-to-eat meals and salad bars. There’s less and less cooking and more and more heating and eating. It’s getting harder and harder to separate the “at home” spending from the “eating out” category. Does the lasagna dinner from Macaroni Grill that you eat at home still count in the “eating out” budget category? What about Central Market’s “Dinner for Two?” Preparing and cooking a meal at home, with ingredients purchased from a grocery store, still beats eating out. At least in the cost department. Since we’re willing to spend half our food dollars on eating out, it seems the cost department isn’t much of a priority.
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